The  earnings tally looks at prize money, salaries, bonuses, endorsements and appearance fees between June 1, 2018, and June 1, 2019. There are 15 female athletes who made at least $5 million during that time period; for comparison, roughly 1,300 male athletes will hit that mark this year. The top 15 earned a cumulative $146 million, compared with $130 million last year. It’s an international crew, with athletes from 11 countries represented.

15. Ariya Jutanugarn

Total Earnings: $5.3 million

Prize Money: $3.3 million

Endorsements: $2 million

Jutanugarn won the LPGA Tour’s Race to the CME Globe season-long points competition and the accompanying $1 million bonus. The Thai pro golfer has more than ten endorsement partners, including Titleist, Toyota, KBank and Thai Airways.

13 (tie). Madison Keys

Total Earnings: $5.5 million

Prize Money: $2.5 million

Endorsements: $3 million

Keys reached a pair of Grand Slam finals in 2018 (French Open and U.S. Open) and won her first clay-court event of her career at the Charlestown Open this year. Nike is her biggest endorsement, and she also counts Evian, Wilson and Ultimate Software as partners.

13 (tie). P.V. Sindhu

Total Earnings: $5.5 million

Prize Money: $500,000

Endorsements: $5 million

Sindhu remains India’s most marketable female athlete. The badminton star has endorsements with Bridgestone, JBL, Gatorade, Panasonic and more. She became the first Indian to win the season-ending BWF World Tour finals in 2018.

12. Alex Morgan

Total Earnings: $5.8 million

Salary: $250,000

Endorsements: $5.5 million

The biggest star of the U.S. Women’s National Team says she’ll be back in uniform for the 2023 World Cup and is bringing personal sponsors like Nike, Coca-Cola, Beats, AT&T, Continental Tires and Volkswagen along for the ride. The USWNT co-captain is planning to focused on women in sport.

10 (tie). Garbiñe Muguruza

PHOTO: ADAM PRETTY/GETTY IMAGES

Total Earnings: $5.9 million

Prize Money: $2.4 million

Endorsements: $3.5 million

Earnings fell for the two-time major winner as her ranking recently dropped to No. 28, from second in the world at the end of 2017. She still maintains a deep endorsement roster with Adidas, Evian, Beats, Rolex and Babolat.

10 (tie). Venus Williams

Total Earnings: $5.9 million

Prize Money: $900,000

Endorsements: $5 million

The 39-year-old Williams invested in wellness brand Astura and was appointed chief brand officer of the company in May. A 23-time Grand Slam champion, including doubles, she launched her own YouTube channel last month focused on “fitness, tennis, wellness, design and more.” Williams can bank six figures a pop on the speaking circuit.

9. Elina Svitolina

Total Earnings: $6.1 million

Prize Money: $4.6 million

Endorsements: $1.5 million

Svitolina scored the biggest win of her career when she captured the WTA Finals title in Singapore to end the 2018 season. The Ukrainian-born pro pocketed $2.4 million for the win and finished the year with a No. 4 world ranking, triggering bonuses from sponsors Nike and Wilson.

8. Karolina Pliskova

Total Earnings: $6.3 million

Prize Money: $4.6 million

Endorsements: $1.7 million

The Czech-born Pliskova has won four events over the past 12 months but has not reached a Slam final since losing the 2016 U.S. Open. Pliskova bumped her off-court earnings with a new contract with FILA that kicked in this year.

7. Maria Sharapova

Total Earnings: $7 million

Prize Money: $1 million

Endorsements: $6 million

Injuries limited Sharapova to only 18 matches over the past year, but she maintains a lucrative endorsement with Nike, in addition to her Porsche, Head, Evian and Tag Heuer partnerships. Sharapova invested in the UFC and skincare brand Supergoop, yet her main off-court focus is building her candy brand Sugarpova.

6. Caroline Wozniacki

Total Earnings: $7.5 million

Prize Money: $3.5 million

Endorsements: $4 million

Wozniacki won a trio of events in 2018 and ranked among the top three players during the entire year. She married former NBA player David Lee in June. The wedding brought together stars from their respective sports, with Serena Williams a bridesmaid and other attendees including Angelique Kerber, Pau Gasol and Harrison Barnes.

5. Sloane Stephens

Total Earnings: $9.6 million

Prize Money: $4.1 million

Endorsements: $5.5 million

Stephens reached the finals of four events last year and finished the year ranked No. 6 overall. Her Nike pact, which began last year, is one of the biggest in the sport. She showcased a tennis shoe based on the “Aqua” colorway of Nike’s retro Air Jordan VIII this summer.

4. Simona Halep

Total Earnings: $10.2 million

Prize Money: $6.2 million

Endorsements: $4 million

Halep led the sport in prize money in 2018 and ranks fifth on the all-time list with $33 million. She won Grand Slam titles each of the past two years, triggering lucrative bonuses. The Romanian pro counts Nike, Wilson, Mercedes-Benz and Hublot among her sponsors.

3. Angelique Kerber

Total Earnings: $11.8 million

Prize Money: $5.3 million

Endorsements: $6.5 million

Kerber won Wimbledon in 2018 and finished the year ranked second in the world, triggering bonuses from her partners. She renewed deals with Adidas, SAP, Generali and NetJets and recently inked a new pact with Procter & Gamble’s Head & Shoulders brand. Other endorsements include Yonex, Porsche, Rolex and Lavazza.

2. Naomi Osaka

Total Earnings: $24.3 million

Prize Money: $8.3 million

Endorsements: $16 million

Nike shocked the tennis world when it announced in April it had secured Osaka to an endorsement deal. Most observers thought she would return to Adidas, which had Osaka under contract until her deal expired at the end of 2018.

1. Serena Williams

Total Earnings: $29.2 million

Prize Money: $4.2 million

Endorsements: $25 million

Williams, 37, wants to play through at least next year but is already planning her next act with a clothing line, S by Serena, and aims to launch jewelry and beauty products lines by the end of 2020. She has also built a venture portfolio worth more than $10 million.

forbes

 

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